Our Process

Over the last two decades, we have refined a truly collaborative process for creating online programs. Our teams of writers, content developers, web developers, project managers, and multimedia specialists work to determine exactly what your needs are and how we can meet those needs.

Initiation & Assessment

We begin all of our projects with an initiation and assessment stage where we determine the project's parameters and review or establish a needs assessment with our clients. We then have a clear understanding of the project's desired outcomes, the success criteria, and how and when the work will proceed.

The project plan then details the stages of development. We discuss the stages with your organization to identify any gaps and establish next steps. With the desired outcomes in mind, we create a work analysis and schedule that displays the components in manageable sections.

Solution Design

We follow a backward design approach when designing an online program. This means we start with the desired overall learning outcomes and break them down into learners' specific goals before we consider content. The specific goals guide us when creating a scope and sequence and determine an assessment roadmap.

The high-level plan is created next by collaboratively reviewing the entire program with you and identifying the best way to deliver the learning materials online. This part of the project is indispensable to us because it fully involves our clients in the planning and ensures that your visions are clearly articulated in the final product.

Storyboarding allows our instructional designers to bring together the scope and sequence and high-level plan and then add the specific details of a lesson. A storyboard highlights exactly what is being taught, the progress of the lesson, layout and design considerations, and assessment or consolidation details.

We then consult with our technology and media teams to further organize and request any new custom assets, such as video types or interactives.


During the production phase, our writing, development, multimedia, and technology teams begin working simultaneously to bring all the planning to life.

Relying on the storyboard, the writers use our proprietary content management system to create drafts of the lessons. Assessment and evaluation opportunities align with the learning goals, and our educators ensure that ongoing, varied, and frequent feedback is available throughout the course.

Content developers then build out the writers' pages by adding interactivity and opportunities to engage learners. The developers have opportunities to add multimedia elements from our thousands of pre-existing assets, or they request new assets from our in-house multimedia team.

While the writers and content developers work directly on lesson pages, technology and media developers are working in the background to create features and assets. Our video and audio recording studio fulfils all multimedia-related requests on-site by offering truly customized content. Meanwhile, the technology team builds the course architecture and customizes a library of elements and interactives for each project. Accessibility requirements are built into the infrastructure and constantly monitored by our technology team as the program comes together.

Evaluation & Finalization

The evaluation and finalization stage begins with copy editors proofreading the text and aligning it to the style guide. Bias-free language, diverse representation, global accessibility, and client-specific style guidelines are essential in the creation of today's learning platforms.

We then do an internal round of testing and quality assurance on the functionality, accessibility, and responsiveness of the framework. We run tests by exporting the content from our content management system and checking its compatibility with your learning management system. When a product has met our standards, we complete a formal review process with you to ensure that the project also meets your standards.

Finally, we deliver the product to you packaged with all working files in the required format.

Ongoing Project Management

Throughout the entire workflow, Bayfield Design maintains a level of ongoing project management. Our project management delivers a status report on a regular basis to outline the state of each product currently in production. In addition, we offer to meet with you at least once a week to discuss any problems or changes that may have arisen. We log and report these issues as part of the status report.

Learn More

Do you want to learn more about how we get from point A to point Z? We'd love to chat.

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